This week I’ve been dabbling my toes in the perpetually ongoing ‘Online Ads’ debate.
Specifically looking into the ‘do people really click on ads’ portion of this multi-armed octopus.
And then it hit me… even I click on ads all the time!
The realization came to me on the NewYorkTimes website as I tried to click-through to a specific article I wanted to look at. Up popped the hated & intrusive Interstitial Ad; and right away I raced my mouse to the top right corner to seek out and click on the “Skip This Ad” link.
So you see… Online ads really do work!