Online Ads Work


This week I’ve been dabbling my toes in the perpetually ongoing ‘Online Ads’ debate.

Specifically looking into the ‘do people really click on ads’ portion of this multi-armed octopus.

And then it hit me… even I click on ads all the time!

The realization came to me on the NewYorkTimes website as I tried to click-through to a specific article I wanted to look at. Up popped the hated & intrusive Interstitial Ad; and right away I raced my mouse to the top right corner to seek out and click on the “Skip This Ad” link.

So you see… Online ads really do work!