Category Archives: SEO

NoFollow links at Twitter

 

I don’t usually make posts like this, but:

As both a practitioner of ‘the arts of SEO’ and a regular user of Twitter I completely agree with Rae Hoffman – And whether blame lies with Twitter, or Google, or both, this boils down to a kick in teeth to all legitimate ‘customers’.

(& yes, I know I’m a couple days behind the times on this, but I’ve been on vacation…)

Top 10 ways to create a 301 redirect

Tonight I redirected a new domain my brother-in-law purchased back to his main site. He and his wife are chiropractors in Ottawa (just setup, may 401 till it’s propogated!) and the new domain is a little shorter and easier to type in than their full domain name (PrestonFamilyChiropractic.ca).

So I thought I would take the time to talk about an important SEO tool…

The 301 Redirect

Generally speaking if you’re moving domains http://www.flickr.com/photos/devnull/330418363/(and therefore changing post permalinks) or changing blog categories etc, you’re going to want to use a 301 redirect.

A 301 redirect tells the search engines that the page in question has PERMANENTLY moved. In most cases it’s the best and most Search Engine friendly method for redirecting web pages as it’ll go a long way towards preserving your hard earned search engine juice.

So, without further adieu:

The Top 10 Methods to Create a 301 Redirect

(Do I have to mention that you need to REPLACE www.the-new-url.com in the examples below with the actual domain name you want to redirect TO?)

1. JSP

<%
response.setStatus(301);
response.setHeader( “Location”, “http://www.the-new-url.com/” );
response.setHeader( “Connection”, “close” );
%>

2. PHP

<?
Header( “HTTP/1.1 301 Moved Permanently” );
Header( “location: http://www.the-new-url.com/” );
?>

3. IIS

From internet services manager, right click on the file or folder you wish to redirect; Select the “redirection to a URL” radio button and enter the new url. Place a checkmark for “The exact url entered above” and “A permanent redirection for this resource”

4. ASP

<%@ Language=VBScript %>
<%
Response.Status=”301 Moved Permanently”;
Response.AddHeader(“Location”,”http://www.the-new-url.com/”);
%>

5. Ruby on Rails

def old_action
headers["Status"] = “301 Moved Permanently”
redirect_to “http://www.the-new-url.com/”
end

6. .NET

<script runat=”server”>
private void Page_Load(object sender, System.EventArgs e)
{
Response.Status = “301 Moved Permanently”;
Response.AddHeader(“Location”,”http://www.the-new-url.com/”);
}
</script>

7. CGI PERL

$q = new CGI;
print $q->redirect(“http://www.new-url.com/”);

8. ColdFusion<.cfheader statuscode=”301″ statustext=”Moved permanently”>
<.cfheader name=”Location” value=”http://www.the-new-url.com/”>

9. .htaccess *

Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.the-new-url.com/$1 [R=301,L]

* Ensure Apache Mod-Rewrite moduled is enabled on your account

10. HTML *

<HTML>
<Body>

<a href=`http://www.the-new-url.com/`>Click Here to Go to My Other Site</a>

</Body>
</HTML>

* I don`t recommend the HTML method as it’s not REALLY a 301 redirect!

(photo above from flickr.com)

Facebook the next Wikipedia?

Is this blog about Facebook.

No. It just so happens that Facebook is big (like Oscar Meyer big!) and I’ve been having a number of Facebok related conversations lately…

And this blog IS about the conversations.

So, Over on MarketingConversation.co I’ve been talking some more about Facebook opening up to Search engine traffic and what may or may not happen.  I find it an interesting topic and wanted to get into it a bit here.

First, if you haven’t seen what Facebook profiles will look like in Google, click here for the original post I made, or here for the image.

These are the comments in response to an article Jonathan wrote about the Search benefits of FaceBook opening up:

3 Responses to “SEO Shows It’s Strength”

  1. Michael Valiant Said:Agreed (that Facebook will enjoy positioning in the SERPS).

    But I doubt Facebook opened up their walls for the SEO benefit (although I’m sure they’ll consider it icing on the cake).

    Facebook is positioning itself as a platform for life & business and they understand the key concepts of the new eCommerce.

    To put it simply, in Facebook’s terms, Friend don’t buy from Friends

    Michael Valiant
    http://MichaelValiant.com

  2. Jonathan Trenn, on October 1st, 2007 at 9:18 pm Said:True, indeed. But making it searchable makes in more likely that more people will join as they see profiles of people they know.
  3. Michael Valiant Said:It will be interesting to see how it plays out over the next year. I’ve already seen a few facebook profiles pop up in Google, but since I don’t know the people, it wouldn’t entice me to join facebook (assuming I wasn’t already there of course)

    There’s enough link power to possibly make facebook the next wikipedia, in so far as in 8 months you may see Facebook profile pages popping up for all sorts of searches; but I doubt it.

    Facebook profile pages aren’t interlinked with each other. And in Google’s eyes, they are going to be very similar from one to the next, so duplicate filtering may come into it.

    Also, outside the tech saavy 20% – Do people actually search for other people (friends and family) on Google? (the only time finding a facebook profile would actually be useful!)

    Michael Valiant

Of course I WAS wrong about the accounts not being interlinked.  For some reason I didn’t think that the ‘view friends’ link was included on these forward facing profiles, but I was wrong.

Given that I was wrong how does it change things?

On one hand the massive amounts of interlinking will allow Google to work their way through the Facebook database quickly and very likely everyones Facebook profile will appear withing the SERPs for their own names fairly quickly (I know mine is already on page one – but only 1 of 2 [Yes – I have 2 Facebook profiles! The reason why is a whole other story}).

And like wikipedia – which seems to be everywhere in the SERPS sometimes – Facebook profiles may soon start appearing more and more in regular searches.

But there are a few significant differences to consider.  First, unlike in Wikipedia, every Facebook profile page contains the same thing, but on a different URL.  The ONLY difference between my Facebook profile page and yours is the name, image and the link to the list of friends; I’m pretty sure some duplicate content filtering rules will kick in somewhere along the line for this problem.

Second, what’s the benefit?  I can see how it may help  Facebook with increased exposure… but what’s the benefit to the end users?  Not much.

Does it help me to have my profile page in Google?  Only to the extent that it gives me 1 more tool to pad out my branded SERP.  If people were looking for my name specifically anyway then it wouldn’t really matter if there were a facebook profile page or not – the would have found me anyway -

But really, I’d worry more about getting traffic to my blog and have them find my facebook from there.

 Does it help Web Surfers to have my profile page in Google?  Possibly IF they are specifically looking for me.  But again, I’d just assume they find my site instead.

IF the profile pages start showing up in random searches then NO, it’s going to be nothing more than SPAM in the search engines.  Imagine these scenarios if you will:

  • Man needs a fix-it-guy to work at his house and instead finds the well ranked Facebook profile of ‘John Carpenter’
  • Woman looks for a cake recipe for her sons upcoming birthday but instead finds the well ranked Facebook profile of ‘Cindy Baker’

Do those Facebook profiles help our searchers in an way?  No!!

Hopefully we won’t see Facebook clutter up the SERPs too much but only time will tell.