Category Archives: Facebook

Facebook the next Wikipedia?

Is this blog about Facebook.

No. It just so happens that Facebook is big (like Oscar Meyer big!) and I’ve been having a number of Facebok related conversations lately…

And this blog IS about the conversations.

So, Over on MarketingConversation.co I’ve been talking some more about Facebook opening up to Search engine traffic and what may or may not happen.  I find it an interesting topic and wanted to get into it a bit here.

First, if you haven’t seen what Facebook profiles will look like in Google, click here for the original post I made, or here for the image.

These are the comments in response to an article Jonathan wrote about the Search benefits of FaceBook opening up:

3 Responses to “SEO Shows It’s Strength”

  1. Michael Valiant Said:Agreed (that Facebook will enjoy positioning in the SERPS).

    But I doubt Facebook opened up their walls for the SEO benefit (although I’m sure they’ll consider it icing on the cake).

    Facebook is positioning itself as a platform for life & business and they understand the key concepts of the new eCommerce.

    To put it simply, in Facebook’s terms, Friend don’t buy from Friends

    Michael Valiant
    http://MichaelValiant.com

  2. Jonathan Trenn, on October 1st, 2007 at 9:18 pm Said:True, indeed. But making it searchable makes in more likely that more people will join as they see profiles of people they know.
  3. Michael Valiant Said:It will be interesting to see how it plays out over the next year. I’ve already seen a few facebook profiles pop up in Google, but since I don’t know the people, it wouldn’t entice me to join facebook (assuming I wasn’t already there of course)

    There’s enough link power to possibly make facebook the next wikipedia, in so far as in 8 months you may see Facebook profile pages popping up for all sorts of searches; but I doubt it.

    Facebook profile pages aren’t interlinked with each other. And in Google’s eyes, they are going to be very similar from one to the next, so duplicate filtering may come into it.

    Also, outside the tech saavy 20% – Do people actually search for other people (friends and family) on Google? (the only time finding a facebook profile would actually be useful!)

    Michael Valiant

Of course I WAS wrong about the accounts not being interlinked.  For some reason I didn’t think that the ‘view friends’ link was included on these forward facing profiles, but I was wrong.

Given that I was wrong how does it change things?

On one hand the massive amounts of interlinking will allow Google to work their way through the Facebook database quickly and very likely everyones Facebook profile will appear withing the SERPs for their own names fairly quickly (I know mine is already on page one – but only 1 of 2 [Yes – I have 2 Facebook profiles! The reason why is a whole other story}).

And like wikipedia – which seems to be everywhere in the SERPS sometimes – Facebook profiles may soon start appearing more and more in regular searches.

But there are a few significant differences to consider.  First, unlike in Wikipedia, every Facebook profile page contains the same thing, but on a different URL.  The ONLY difference between my Facebook profile page and yours is the name, image and the link to the list of friends; I’m pretty sure some duplicate content filtering rules will kick in somewhere along the line for this problem.

Second, what’s the benefit?  I can see how it may help  Facebook with increased exposure… but what’s the benefit to the end users?  Not much.

Does it help me to have my profile page in Google?  Only to the extent that it gives me 1 more tool to pad out my branded SERP.  If people were looking for my name specifically anyway then it wouldn’t really matter if there were a facebook profile page or not – the would have found me anyway -

But really, I’d worry more about getting traffic to my blog and have them find my facebook from there.

 Does it help Web Surfers to have my profile page in Google?  Possibly IF they are specifically looking for me.  But again, I’d just assume they find my site instead.

IF the profile pages start showing up in random searches then NO, it’s going to be nothing more than SPAM in the search engines.  Imagine these scenarios if you will:

  • Man needs a fix-it-guy to work at his house and instead finds the well ranked Facebook profile of ‘John Carpenter’
  • Woman looks for a cake recipe for her sons upcoming birthday but instead finds the well ranked Facebook profile of ‘Cindy Baker’

Do those Facebook profiles help our searchers in an way?  No!!

Hopefully we won’t see Facebook clutter up the SERPs too much but only time will tell.

What’s Facebook NOT Telling you?

SecretsFacebook is big… really big.

And things that big get picked on. Hey, it may not be fair but that’s just the way it is. Don’t cry for Facebook of course, they have about 146 million reasons (annual revenue + active users) to not care about prattle coming from nay-sayers.

This article is not about the nay-sayers though, nor is it about feeling sorry for Facebook…

I did want to talk about one comment that was made to me earlier this week though. I was told (paraphrased, I’m sure):

It’s really terrible that Facebook is opening up more and more all the time, especially now that they’re letting Google into the party… They should pay attention to where they came from and stay a closed system

But here’s a little secret for all the people against the opening up of Facebook:

Facebook knows something about the fundamental keys that will make up eCommerce 2.0… and they’re not telling you.

But I like to share so I will…

Ready for this? It’s really simple, but really huge…

People DON’T buy from friends.

See, simple. But core to eCommerce 2.0. And Facebook knows this.

(Image by thatgirl)

Facebook Grant Money Available

Grant-Money

Short and sweet, ’cause I’ve gotta run.

Took a couple days off to head down to the big smoke. Taking my wife to a new Cirque du Soleil show (Kooza?). I bought the tickets in May, didn’t get them until August (4 days before her birthday,which is when I told her the news).

I could write a whole post on the futility of trying to get through to the Cirque support staff… but this post is not about that. Actually, they were great ONCE I got through, but it took me months (literally) to figure out how to access them… really. visit their site and just TRY to navigate the twisted web that is their domain.

Anyway, like I said, this post is not about Cirque.

Yesterday I found out about the VC fund that Facebook is putting together for people to start ‘Facebook Businesses’. I don’t have the time to get into the details now, but Google it and I’m sure you’ll be able to find the details.

It’s a great move on the part of Facebook, sowing the seeds of a long term Facebook economy.

It’s really a great opportunity for anyone out there who was thinking about writing their own Facebook app. I was shaking my head as I told a cooworker about it yesterday, imagine trying to tell someone about what was around the corner only 20 years ago, they would have thought you were nuts.

Anyway, I am heading to Toronto with thoughts of Facebook in my head… What makes a good app. Why do some go viral so fast. Why do some, that look good on the surface, find no traction?

Which are your favourite Facebook apps and why?