OMG! Off to SF for OMW!

Ignore the title of this post, it just sort of happened…

Tomorrow… actually, a little later this morning (I can’t sleep), I’ll be heading to the airport and off to the west coast to attend the Online Market World conference in the Moscone Centre in Sunny San Francisco (IS it sunny in SF?)

I’m looking forward to the event, even though I have to leave a little early and won’t make it to any of the sessions held on Friday.

If you are in SF, or will be for the event, drop me a line and we’ll hook up for coffee! (or tea, I hear there is an amazing Tea House in MC north!)  I’ll be checking blog comments, twitter and email while I’m away, although will be refreshingly unplugged for the most part.

okay, that’s it, short and sweet.  Look for me in SF… I’ll be looking for you!

1ShoppingCart Buttons

 

Periodically we receive requests for the ability to remove the ‘continue shopping’ button from the shopping cart checkout page.

This is a common request from merchants who are only selling a single product (or at least a single product per site) and therefore have nothing to Continue Shopping for!

Well, we don’t have a solution yet (sorry) but I do have a work around for you!

One of our merchants, who is a much better CSS guy than I am, provided me with this:

/* Temporarily Hiding the Continue Shopping Button */
#ctl00_scPageContent_continueShoppingButton { display: none; visibility: hidden;}

I tested it and it works, the Continue Shopping Button disappears when the code snippet has been used.

But Where Do I Stick It?

um… yes.

Simply copy the 2 lines of code above and paste them into the ‘Custom CSS’ field on your ‘Options >> Cart Customization’ page within your account. 1SC screen cap

I should also mention that this should ONLY be used if you are ONLY selling 1 product and ONLY if you are using the 1 Step Checkout Links!

If you are also using a 2 step process through the same account, the Continue Shopping button on the ‘View Cart’ page will also disappear as it shares the same name!

Hope this helps – caveat emptor!

Techcrunch 50

 

Techcrunch started this morning. I’ve been watching/listening to the great live video feed (although I missed the Aston/Goldberg presentation).

I’ve been looking over the program and I’m looking forward to playing with some of these new services! Check it out:


TechCruch50 Program – Get more Information Technology

Ecommerce Tracking through 1ShoppingCart’s Google Analytics integration

**

Update – 3/5/2009 – I’ve been demo’ing the 1SC/Google Analytics integration quite a bit lately (to staff and others) and put together a little document to try and show the results of a successful implementation.  You can take a look at the document here!

**

It has been brought to my attention that I completely glossed over a fairly significant aspect of 1ShoppingCart’s Google Analytics integration in last weeks post.

Sorry, I included a link down at the bottom of that post to cover the topic, but didn’t say much about it.

But now, thanks to the wonders of social media and the smart people who follow me, I will correct that!

Ecommerce tracking through 1ShoppingCart’s Google Analytics integration…

Basically the end result of this is that Google Analytics will track and display transaction related stats right from your Analytics account dashboard.

This is a great feature and I highly recommend using it, unfortunately 1ShoppingCart didn’t integrate this portion of the tracking script.

The reasons are two-fold:

  1. I had the opportunity to squeeze through a SMALL project and get it released quickly.
  2. You can still set it up and use it (/track it) manually!

I won’t go over ALL the details here, because Googles help is actually pretty good for this topic; which you can find here.

What’s Required?

This is going to be a ‘little’ sketchy, because I haven’t set this up before, so keep that in mind:

The Google Analytics script has the ability to capture transaction details from the Transaction Thank You page.  All you have to do is install the Google script on one of your own pages, tell your analytics account to start tracking and tell your 1ShoppingCart account to use your new page as your default order thank you page.

Then, after every successful transaction on the 1ShoppingCart system we’ll automatically post the details of the transaction to your thank you page (no sensitive information is sent of course!) and your google script will capture the information.

Once you have your Thank You page setup and ready, update the ‘Thank You URL:‘ field on the ‘Setup >> Orders‘ page with your new URL.  * Remember, this is your account default setting, there is an over-ride on every products details page!

That’s about it!  It’ll take a little while to get your Thank You page setup just right I imagine, but the rest is pretty straightforward.

Information that the google script will capture:

Order ID
Affiliation
Total
Tax
Shipping
City
State
Country
Order ID
SKU
Product Name
Category
Price
Quantity

You’ll have to remove the Category option from the Google Script, since this is not information that we currently pass to the thank you page!

Good News Canada

 

Some good news for Canadians today.

The NewYorkTimes reported a 6.1% increase in unemployment south of the border today. The highest level in 5 years, this accounts for more than 84,000 slashed private/non-farm jobs in August.

North of the border on the other hand, our outlook is a little sunnier; not sunny, just sunnier.  Canada added a modest 15,000 jobs in August, lowering our unemployment rate to… 6.1%.

It looks like our North American community (of two!) is continuing an ongoing trend of reaching parity on multiple fronts.

Online Ads Work

 

This week I’ve been dabbling my toes in the perpetually ongoing ‘Online Ads’ debate.

Specifically looking into the ‘do people really click on ads’ portion of this multi-armed octopus.

And then it hit me… even I click on ads all the time!

The realization came to me on the NewYorkTimes website as I tried to click-through to a specific article I wanted to look at. Up popped the hated & intrusive Interstitial Ad; and right away I raced my mouse to the top right corner to seek out and click on the “Skip This Ad” link.

So you see… Online ads really do work!